Sentergroup is an association management company with the mission of guiding associations to new heights with passion and integrity. Our team uses experience, flexibility, efficiency and resourcefulness to help our clients thrive.
Association marketing and public relations (PR) are two of the most easily confused terms in association management. It’s easy to see why: Both involve similar skillsets, including the ability to create and distribute an effective message across multiple platforms. In
Much of what associations have historically offered to members faces competition like never before. Networking? Though not the same as the type of networking done in an association, LinkedIn and other social networks do a pretty good job of connecting